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Werk Your Brand Workshop
with Rachel b. Lee 

 Wednesday, August 4th 7 pm CST

We are in the digital revolution and human connectivity is being lost. Mobile and social media run our lives, and we have forgotten real human conversation and connections. 

YOU. Your personal brand, are what people remember and connect with.  

I've been hosting weekly Clubhouse sessions for my WERK Your Brand Club, with literally 1000s of people joining me as I build my own brand and WERK the shit out of it.  

As I've listened to dozens of questions and responded to tons of direct messages, I've realized... 

YOU DON'T UNDERSTAND what a personal brand is.  

You’re more focused on the businesses you run or the companies you work for.  
HELLO, the power and money IS IN YOU.  
Building a personal brand is not something that can be answered in one question during Clubhouse or some Instagram post.  

It's a process that takes support outside of yourself. 

When we invest time into brand building then we can WERK the sh*t out of it, but most people do the opposite.  

They start marketing before they even know who they are and what they stand for. 

That’s what this workshop is all about. 
In 2 hours we’ll WERK it:  

WHY a personal brand matters and what exactly it is with real world examples 

EVALUATE your skills, audience, differentiation, and passion in real time 

REIMAGINE what makes you unique and what problems you’re solving for your customers 

KNOW what a personal brand statement looks like and how you can create your own for elevator pitches, social bios and more  

Create the perfect social bio
KNOW what your 1 line elevator pitch looks like
About Your HOst

Connect @TheRachelBLee

Rachel B. Lee is a fearless marketing #ladyboss and the wife of Joshua B. Lee. Together they have formed a powerful business relationship that connects with audiences across the world. Rachel leads the marketing and branding strategy for Standout Authority and its clients and can help you find your voice and create influence like you’ve never imagined. 

She started her career at the marketing agency, Walton Isaacson, and managed some of Unilever’s first social media driven consumer activations including AXE One Night Only. 

After receiving her MBA from the University of Texas, Austin, McCombs School of Business, she entered the technology industry at Microsoft. There she led branding, social media and content strategy, blog and influencer communities, podcasts, experiential, and more for the Microsoft Partner Network, an ecosystem of 300K small to enterprise size businesses digitally transforming the world.

Rachel achieved over a billion impressions in 2017 as the social lead for Microsoft Inspire, and in 2018 won the Microsoft Inspire Speaker Excellence award for her session on modern selling and LinkedIn. Her multimillion dollar brand repositioning and messaging strategy for the Microsoft Partner Network still reaches millions. 

Most recently she served as a Gartner Senior Brand Manager leading Software Advice's brand and marketing strategy, a 15 year old $50M+ revenue business, all about helping small businesses find the right software through human conversation. She built a new brand identity and launched a multichannel brand media campaign building the brand’s awareness in new innovative ways. 

She’s passionate about helping students navigate their careers, and also serves as a Industry Consultant for the University of Texas, McCombs School of Business, MBA and MS Marketing students. Helping job seekers and our future leaders develop their personal brands and build careers is something she's very proud of. 
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